The 'How To Sell' Show

Mastering the Art of Challenging Marketing Interviews
27 minutes
 • 
January 30, 2023
The Power of Positioning
26 minutes
 • 
January 24, 2023
Marketing to Overcome the Biggest Growth Challenges
31 minutes
 • 
January 18, 2023
Mastering Growth Marketing in 2023
26 minutes
 • 
January 11, 2023
Creating a Targeted Sales Message that Engages Buyers
37 minutes
 • 
January 2, 2023
The Social Media Spectrum: Creating the Best Mix
32 minutes
 • 
December 26, 2022
Marketing Planning Made Simple: 6 Easy Steps
32 minutes
 • 
December 19, 2022
The Role of Empathy in Marketing
32 minutes
 • 
November 28, 2022
Measuring Brand Strategy
20 minutes
 • 
November 21, 2022
Content Marketing Trends & Strategies
31 minutes
 • 
November 14, 2022
Digital Marketing: Recession Proof Tactics
28 minutes
 • 
November 7, 2022
How to Stop Pitching & Start Connecting
31 minutes
 • 
October 31, 2022
Brand Identity, Perception, and Influence
28 minutes
 • 
October 24, 2022
Creating Profitable TikTok Ads
27 minutes
 • 
October 17, 2022
Avoiding and Coping with Overwhelm & Burnout
28 minutes
 • 
October 10, 2022
The Role of Content and Copy in Demand Generation
25 minutes
 • 
October 3, 2022
How to Create Copy from Content
6 minutes
 • 
September 27, 2022
Relationship Building Strategies that Work for B2B
39 minutes
 • 
September 26, 2022
How to Create Video Content that Converts
27 minutes
 • 
September 19, 2022
Keys to Creating Attention-Grabbing Content
26 minutes
 • 
September 12, 2022
How Graphic Design Influences Marketing and Branding
30 minutes
 • 
September 5, 2022
Emotional Intelligence: Your Key Marketing Tool
33 minutes
 • 
August 29, 2022
Creating Maximum Engagement on Social (and what NOT to do)
29
 • 
August 22, 2022
Never Start from a Blank Page: Tips from a Sketch Writer
30 minutes
 • 
August 15, 2022
SEO Best Practices... and Mistakes to Avoid
35 minutes
 • 
August 8, 2022
Simple Ways to Write Copy that Converts
35 minutes
 • 
August 1, 2022
Create a Legacy with Your Podcast
28 minutes
 • 
July 25, 2022
Create Memorable Messaging with Storytelling
27 minutes
 • 
July 18, 2022
Strategies to Repurpose Content Like Gary Vee
39 minutes
 • 
July 11, 2022
Social Selling Strategies for B2B
39 minutes
 • 
July 4, 2022
How to Use Humor in B2B Marketing
29 minutes
 • 
June 27, 2022
Using Video Frameworks to Tell a Story
27 minutes
 • 
June 20, 2022
Social Proof 2.0
35 minutes
 • 
June 13, 2022
Creating a Value Proposition: Behind the Scenes
27 minutes
 • 
June 6, 2022
Tactics to Build a Memorable Brand
27 minutes
 • 
May 30, 2022
Creating Content Demand & the Role of Podcasting
38 minutes
 • 
May 23, 2022
Tips to Turn LinkedIn Content into TikTok videos
29 minutes
 • 
May 13, 2022
3 Often Overlooked Benefits of Targeted Copy
13 minutes
 • 
May 2, 2022
5 Ways to Conduct Interviews Like a Pro
11 minutes
 • 
April 26, 2022
Keys to Creating an Outstanding B2B Website
28 minutes
 • 
April 18, 2022
The 4 Types of Decision Makers
8 minutes
 • 
April 12, 2022
Behind the Scenes of a Website Copy Makeover
34 minutes
 • 
April 5, 2022
How to Use the AIDA Copywriting Formula
10 minutes
 • 
March 31, 2022
Demand Gen: How, Why and What Works for B2B
26 minutes
 • 
March 22, 2022
How to Create Data-Driven Content Strategies
25 minutes
 • 
March 15, 2022
How to Use the PAS Copywriting Formula
12 minutes
 • 
March 14, 2022
Creating High Performing Social Ads
39 minutes
 • 
March 7, 2022
The Art of the Marketing Interview
24 minutes
 • 
February 25, 2022
5 Essential Steps to Create Captivating Headlines
15 minutes
 • 
February 13, 2022
How to Write Copy that Converts
33 mins
 • 
January 30, 2022
Conversion Copywriting: What It is and Why It Works for B2B
12:24
 • 
January 23, 2022

About the podcast

"How can we increase conversions?" From signing up for a free trial to booking a meeting and making a sale - it all hinges on converting your readers. In this podcast I speak with marketing experts – and provide my own copywriting tips along the way – on how to boost conversions from ads, video, social media, LinkedIn, branding, email marketing and much more.