January 30, 2023

Mastering the Art of Challenging Marketing Interviews

B2B Marketing & Copywriting

Episodes

The Power of Positioning

January 24, 2023

Marketing to Overcome the Biggest Growth Challenges

January 18, 2023

Mastering Growth Marketing in 2023

January 11, 2023

Creating a Targeted Sales Message that Engages Buyers

January 2, 2023

The Social Media Spectrum: Creating the Best Mix

December 26, 2022

Marketing Planning Made Simple: 6 Easy Steps

December 19, 2022

The Role of Empathy in Marketing

November 28, 2022

Measuring Brand Strategy

November 21, 2022

Content Marketing Trends & Strategies

November 14, 2022

Digital Marketing: Recession Proof Tactics

November 7, 2022

How to Stop Pitching & Start Connecting

October 31, 2022

Brand Identity, Perception, and Influence

October 24, 2022

Creating Profitable TikTok Ads

October 17, 2022

Avoiding and Coping with Overwhelm & Burnout

October 10, 2022

The Role of Content and Copy in Demand Generation

October 3, 2022

How to Create Copy from Content

September 27, 2022

Relationship Building Strategies that Work for B2B

September 26, 2022

How to Create Video Content that Converts

September 19, 2022

Keys to Creating Attention-Grabbing Content

September 12, 2022

How Graphic Design Influences Marketing and Branding

September 5, 2022

Emotional Intelligence: Your Key Marketing Tool

August 29, 2022

Creating Maximum Engagement on Social (and what NOT to do)

August 22, 2022

Never Start from a Blank Page: Tips from a Sketch Writer

August 15, 2022

SEO Best Practices... and Mistakes to Avoid

Simple Ways to Write Copy that Converts

Create a Legacy with Your Podcast

Create Memorable Messaging with Storytelling

Strategies to Repurpose Content Like Gary Vee

Social Selling Strategies for B2B

How to Use Humor in B2B Marketing

Using Video Frameworks to Tell a Story

Social Proof 2.0

Creating a Value Proposition: Behind the Scenes

Tactics to Build a Memorable Brand

Creating Content Demand & the Role of Podcasting

Tips to Turn LinkedIn Content into TikTok videos

3 Often Overlooked Benefits of Targeted Copy

5 Ways to Conduct Interviews Like a Pro

Keys to Creating an Outstanding B2B Website

The 4 Types of Decision Makers

Behind the Scenes of a Website Copy Makeover

How to Use the AIDA Copywriting Formula

Demand Gen: How, Why and What Works for B2B

How to Create Data-Driven Content Strategies

How to Use the PAS Copywriting Formula

Creating High Performing Social Ads

The Art of the Marketing Interview

February 25, 2022

5 Essential Steps to Create Captivating Headlines

February 13, 2022

How to Write Copy that Converts

January 30, 2022

Conversion Copywriting: What It is and Why It Works for B2B

January 23, 2022

About the podcast

"How can we increase conversions?" From signing up for a free trial to booking a meeting and making a sale - it all hinges on converting your readers. In this podcast I speak with marketing experts – and provide my own copywriting tips along the way – on how to boost conversions from ads, video, social media, LinkedIn, branding, email marketing and much more.