3 Often Overlooked Benefits of Targeted Copy

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Copywriting is often seen as a soft skill. Being able to write a coherent sentence is not enough to write B2B copy that inspires action. Or revenue.

In this episode, I discuss this topic, one that went viral on my LinkedIn feed... Why copywriting ISN'T a soft skill, what it takes to create copy that converts -- and what may happen if you toss out any old thing without considering these three key tactics.