Accelerating Growth with a Buyers First Perspective with Mike Weir, Chief Revenue Officer at G2

Buyers are more informed - and more demanding - than ever before. Helping the buyer should be the core focus for any business to help customers be successful, drive value, and keep them coming back.

In this episode of The Revenue Engine podcast, Mike Weir, the CRO at G2, explains why taking a “Buyer First” approach vs a “Revenue First” approach is the way to drive revenue growth. Mike and Rosalyn also discuss the power of data and why Revenue Operations is the secret weapon to aligning strategy with execution.


Connect with Mike on LinkedIn, or at the G2 website.

Follow Rosalyn on LinkedIn.

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The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.