Can Evangelism Be A Sales Channel?

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Evangelism, dark social, demand generation. They're on-trend marketing terms, but what do they really mean, and why should salespeople care?

In this episode Darryl is joined by the delightful Jen Allen, Chief Evangelist at Challenger Inc. Drawing from their bulky sales experience, Jen and Darryl explore just what evangelism is, what influence it's having in selling environments, exactly how salespeople can use it to flavour your MO, the importance of persistence, and why your sights should be set higher than lead generation.


Find Jen on LinkedIn. Her podcast is Winning the Challenger Sale, and she's evangelical about Challenger Inc.

That BombBomb article Jen mentioned is here.

Connect with Darryl on LinkedIn.


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