Create Memorable Messaging with Storytelling

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The storytelling format for B2B is surprisingly not much different from stories you remember as a kid. Creating a memorable message is key. In today's episode, I speak with Seth Erickson, Chief Mischief Maker of Storify Agency (did you know "storify" is an actual word?) about why the brain loves a good story and how to make it work for B2B marketing. He's also the author of How To Hack Humans: Storytelling for Startups. Check it out...