Creating a Targeted Sales Message that Engages Buyers

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Your messaging is the foundation of your copy - and most importantly - your sales. A vague or misaligned message that doesn't resonate with your prospects leaves money on the table. In this interview with Luigi Prestinenzi, head of growth at Skalable Growth, he tells how to engage buyers with the right focus. And why, during a downturn, it's more important than ever to develop your prospecting skills.