Demand Gen: How, Why and What Works for B2B

The topic of demand gen and lead gen can be found throughout LinkedIn on a daily basis. Clearly, they're important issues for marketers. But what's the difference - and what's best for B2B?

In today's episode, I speak with Janelle Amos, founder of Elevate Growth, to unravel the ins and outs of the demand gen landscape. She uncovers why demand gen is where B2B needs to be. And more.