Emotional Intelligence: Your Key Marketing Tool

Emotional intelligence (EQ) is more important than IQ, according to much research. Defined as "the ability to manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict," EQ is a characteristic highly valued by companies like Meta.

The ability to tap into and understand other people enables you to create bonds with them. Bonds create trust. Trust earns you relationships - and business.In today's episode, I speak with Phil Johnson, EQ expert, executive coach and founder of the Master of Business Leadership, Inc. about how  emotions drive decisions, keys to authentic listening and how Apple uses EQ to gain trust. Tune in!