From ABM to ABX with Marketing Pioneer Jon Miller, CMO of Demandbase
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Imagine being the co-founder of not one, but two uber-successful, leading marketing software companies!
This week on the Revenue Engine Podcast, Jon Miller, Co-founder of global marketing automation platform Marketo and ABM software Engagio, and currently the CMO of Demandbase, talks with Rosalyn about his entrepreneurial journey, and his vision for marketing. Jon shares how he built a brand for his tech-platform, and worked incredibly hard to find a way to differentiate, in a category that already existed.
*ABM: Account Based Marketing, ABX: Account Based Experience
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