From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita
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Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together?
In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive.
They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more!
Connect with Brandi on LinkedIn
Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive