Fundamental Insights on Succeeding as a CRO, With Scott Stouffer

In this episode, Warren and Lupe are joined by Scott Stouffer, CEO and Founder at scaleMatters. Join them as they discuss a key thing sales-centric CROs are often light on (and what landed them in that CRO seat), how to stop throwing money away by finding your product-market-message fit faster, the problem with data, bringing the whole team in on experimenting, what we're forgetting when we embrace failure, why you need a safe environment to improve the company, and the two things Scott would ask when interviewing for a CRO role.

🔗 LINKS

Connect with Scott on LinkedIn. scaleMatters' podcasts are The Data Room, and Go To Market Excellence.

You'll find Warren and Lupe on LinkedIn too.

P.S. Whenever you're ready, there are 2-ways we can help you:

#1
Grab our free newsletter and template that's lifted close won rates to over 73%

#2: Ready to 2x your sales in 30 days? Click here to book a free strategy call.

WIP