Handoff Leads Withouth Dropping The Baton

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What's a single sure-fire way to increase your odds of closing a sale? Nailing your buyer’s experience, obviously.

In this episode of INSIDE Inside Sales, Darryl welcomes Mike Simmons, the authority on customer experience and CRO at CybSafe, to talk about the importance of having a smooth SDR-AE handoff process, and why it's a make-it-or-break-it factor when it comes to winning over customers.

They also distinguish between the roles of an SDR, BDR, and AE in the buyer's journey and how each of them fits in particular stages of prospecting, nurturing, and negotiating.

Listen now to learn how to achieve consistency across teams, have the right technology in place, and set expectations.


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