How Graphic Design Influences Marketing and Branding

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We're visual creatures. So it makes sense that capturing the attention of your ideal customer requires landing pages and ads with a strong visual appeal.In my interview with graphic designer Jane Kisnica, she talks about common mistakes in marketing graphics - with special tips on LinkedIn banners. We geek out over fonts and a bit of color psychology. She explains why Facebook uses blue and how red may work against your messaging. Jump right in!