How to Build a High Converting Outreach Process with Mark Kosoglow
Join the Unlimited
Get that doubles sales for startups is and performance CRM make
Start 45 Day Free TrialGet instant access
Unlimited access to our classes delivered in bite-sized lessons.
Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!
Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream with a killer cadence process.
Places you can find Mark:
- https://www.linkedin.com/in/mkosoglow/
- https://www.outreach.io
- https://www.amazon.com/Sales-Engagement-Companies-Modernizing-Humanization/dp/1119584345
Timestamps:
[spp-timestamp time=”02:20″] – An intro to Mark and his journey in sales
[spp-timestamp time=”04:15″] – Key learnings Mark took away from his first job in sales
[spp-timestamp time=”07:45″] – The inspiration for Mark’s book
[spp-timestamp time=”10:10″] – Mark’s definition of sales cadence
[spp-timestamp time=”11:45″] – The number of outreach touches you need for a lead
[spp-timestamp time=”12:45″] – The first step before executing a cadence plan
[spp-timestamp time=”14:20″] – Mediums you should be using to engage with your prospect
[spp-timestamp time=”16:45″] – Cold calling is not dead?
[spp-timestamp time=”18:50″] – The best time to overcome an objection
[spp-timestamp time=”20:20″] – Luigi’s quick recap
[spp-timestamp time=”24:20″] – Aligning your content to customer personas
[spp-timestamp time=”26:25″] – Content you should put in your emails to get engagement
[27:35] – Shhh! The secret to getting people to show up to meetings
[spp-timestamp time=”31:55″] – One thing that Mark would do differently
[spp-timestamp time=”33:35″] – Biggest influence in Mark’s career
[spp-timestamp time=”34:40″] – Sales: A science or an art?
[spp-timestamp time=”35:40″] – Where you can find Mark
WIP