How to Build a High Converting Outreach Process with Mark Kosoglow

Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!

Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream with a killer cadence process.

Places you can find Mark:

• https://www.linkedin.com/in/mkosoglow/
• https://www.outreach.io
• https://www.amazon.com/Sales-Engagement-Companies-Modernizing-Humanization/dp/1119584345

Timestamps:

[spp-timestamp time=”02:20″] – An intro to Mark and his journey in sales  

[spp-timestamp time=”04:15″] – Key learnings Mark took away from his first job in sales

[spp-timestamp time=”07:45″] – The inspiration for Mark’s book

[spp-timestamp time=”10:10″] – Mark’s definition of sales cadence  

[spp-timestamp time=”11:45″] – The number of outreach touches you need for a lead

[spp-timestamp time=”12:45″] – The first step before executing a cadence plan

[spp-timestamp time=”14:20″] – Mediums you should be using to engage with your prospect

[spp-timestamp time=”16:45″] – Cold calling is not dead?

[spp-timestamp time=”18:50″] – The best time to overcome an objection

[spp-timestamp time=”20:20″] – Luigi’s quick recap

[spp-timestamp time=”24:20″] – Aligning your content to customer personas

[spp-timestamp time=”26:25″] – Content you should put in your emails to get engagement

[27:35] – Shhh! The secret to getting people to show up to meetings

[spp-timestamp time=”31:55″] – One thing that Mark would do differently

[spp-timestamp time=”33:35″] – Biggest influence in Mark’s career

[spp-timestamp time=”34:40″] – Sales: A science or an art?

[spp-timestamp time=”35:40″] – Where you can find Mark  

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