How to Combine the Science and Art of Selling, with Howard Brown
Join us in the latest episode as Luigi talks with Howard Brown, the founder and CEO of Ring DNA about the art and science of selling, bringing a business success, and how psychology and selling go hand in hand.
So plug in your headphones, turn up the volume, and get ready for this cracking episode with Luigi and Howard Brown.
00:21 - Luigi introduces why this podcast is a fantastic episode
01:10 - Howard as a serial entrepreneur and how to be a true entrepreneur
01:37 - Message from our sponsor www.vidyard.com
02:43 - Announcing The Architect Revenue Podcast, hosted by Jeff Ignacio
03:46 - Howard breaks out of his shell and starts in the world of selling
04:41 - Introduced to the idea of a work ethic by his father at an early age
05:38 - The perfect sidekick to his father, Howard is greatly influenced in interest in politics and civic duty
06:40 - A critical foundation of sales success, helping people see a better version of themselves
08:08 - Transitioning from Psychology, to running his own company helping thousands of people
13:38 - The importance of understanding the target market, the persona and designing a buying experience
17:15 - The inspiration for Howard to start RingDNA
19:02 - How to integrate sales tools that empower sales and offer a better process
21:51 - Howard shares how to become more productive and efficient
25:25 - Challenges Howard experienced in building the business
30:40 - Howard's definition of selling
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