How to Create Data-Driven Content Strategies

Uncover why you're losing deals and how to fix them:

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Data is behind all solid copy. Finding the right research and flushing out the most important data is a must for knowing your buyers. In this episode I speak with Jessie Lizak, Head of Marketing for BDEX, Inc., 5000. She talks about how to mine for data, what to look for, and what to do with it to create a targeted content strategy.

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