How to Sell The Way You Buy, With David Priemer

Bad news: Many common sales tactics create friction against the natural buying cycle. Good news: this episode is here to save you from yourself.

This week Luigi is joined by David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, author, lecturer, and ex-scientist. Join them to discover the two keys to selling the way you buy, the power emotion plays in buying, precisely how to target it (including a before/after messaging example), and why your mindset can be a self-fulfilling prophecy.


Connect with David on LinkedIn or at the Cerebral Selling website (where you'll also find links to his Facebook Group and YouTube channel). Find his book Sell The Way You Buy on Amazon here.

Find The Knowing-Doing Gap on Amazon here.

Connect with Luigi on LinkedIn.