How to Use the AIDA Copywriting Formula

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Copywriting formulas give structure to your copy. They also save you from staring at a blinking cursor for hours. The AIDA (attention-interest-desire-action) formula is one of the most effective and easy to use. In this episode, I break down when and how to use AIDA in your copy. I also include a variation to use when your buyers or prospects land on your page from an ad.