How to Win Unreceptive Prospects and Customers.

The podcast features Tom Stanfill Founder of Aslan Training, who shares his unique methodology for prospecting and selling. The focus is on changing the traditional approach to selling, which involves dropping the tension between the salesperson and the customer, listening to the customer's needs, and providing ultimate solutions to their problems. Tom emphasize the importance of leading with the customer's interests and needs and treating them as the hero of their own story.

Key takeaways:

  • Customers are overwhelmed with information and resistant to salespeople, so sales reps need to change their mindset to put the customer first.
  • Salespeople should focus on understanding the customer's interests and needs to capture their attention and provide ultimate solutions to their problems.
  • Sales reps should drop the tension between themselves and the customer and communicate honestly about the value of their product to reduce buyer resistance.

Connect with Tom

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Growth Forum is a place to Connect, Learn and Grow. Launching February 2023 Growth Forum has a new prospecting program to help Sellers take control of their pipeline.

This program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free!