How Valuable Are You?

Uncover why you're losing deals and how to fix them:

We ask you 15 questions about your: Prospecting, discovery and closing process and give you a custom report breaking down each section. It's free and quick to answer.
Get your custom report uncovering your sales gaps.

Knowing what your customer values most should be a bright guiding star on their journey through your pipeline, but assuming they value what you value is a common error that can lead you in entirely the wrong direction.

In this episode, Darryl is joined by Pricing Expert, Speaker and Author Mark Stiving, and they're here to flip your thinking on pricing on its head. Darryl and Mark to signpost three buyer journeys that demonstrate just how fluid price sensitivity is, illustrate how those journeys shift the perspective of price, and outline what your activities should be regardless of the customer's journey (or your own perspective). They'll also remind you that you are not normal.


Find Mark on LinkedIn, at the Impact Pricing website, or at his website.

His latest book is called Selling Value: How to Win More Deals at Higher Prices and you'll find it on Amazon here. His other books are Impact Pricing and Win Keep Grow.

Connect with Darryl on LinkedIn.

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Are you in sales, but you're not using a sales engagement tool? Then you're probably losing out on revenue because you are not engaging with prospects at the right time, with the right cadence, and with enough persistency. You need VanillaSoft.

P.S. Whenever you're ready, there are 2-ways we can help you:

​Answer these 15 questions​ and get a report to "Uncover why you're losing deals and how to fix them."

‍#2: Ready to 2x your sales in 30 days? ​Click here to book a free strategy call.​