Making CRO Without Sales Experience, With Serkan Honeine

Although it's hotly debated, sales leadership seems to be emerging as a staple position in the career path to CRO. But at what cost?

In this episode, Warren and Lupe are joined by Serkan Honeine, Chief Revenue Officer @ Certn. They chat about how deeply roles other than sales leadership can uniquely qualify you to lead revenue, how leading an international team from the other side of the world can be simple, the biggest challenge CROs face (and the cause), why you need to find metrics that matter, and the power of saying thank you in the remote-first world.


Connect with Serkan on LinkedIn, or at the Certn website.

You'll find Warren and Lupe on LinkedIn too.

Empower your sales team to transform their sales. Find out more about the Create Pipeline course here.