Mastering the Art of Challenging Marketing Interviews

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After interviewing nearly 2,000 people in his career, Ryan Paul Gibson is an interviewing master. His years in journalism - and now as the founder of Content Lift - enable him to navigate nearly any situation. As my first returning guest (Ryan was also my first podcast guest), he spills the beans on how to handle people who don't recall details, those who give one-word answers, and even how to deal with combative subjects... and a lot more.

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