Mastering The Challenger Sales Model, with Jen Allen

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If you're in need of a sales strategy geek-out, this one is for you. Luigi's guest this week is Jen Allen, Chief Evangelist at Challenger. A renowned method for B2B deals, and based in research, it's about taking ownership of your sales process.

In the episode, Luigi and Jen examine the why, what, and how of Challenger Sales. Jen tells us why it's so impactful, how it fits in an evolving sales environment, and her favourite ways to apply it.


Jen is most active on LinkedIn, and is co-host of the podcast Winning The Challenger Sale.

Find Luigi on LinkedIn.