Mastering The Challenger Sales Model, with Jen Allen

If you're in need of a sales strategy geek-out, this one is for you. Luigi's guest this week is Jen Allen, Chief Evangelist at Challenger. A renowned method for B2B deals, and based in research, it's about taking ownership of your sales process.

In the episode, Luigi and Jen examine the why, what, and how of Challenger Sales. Jen tells us why it's so impactful, how it fits in an evolving sales environment, and her favourite ways to apply it.


Jen is most active on LinkedIn, and is co-host of the podcast Winning The Challenger Sale.

Find Luigi on LinkedIn.

P.S. Whenever you're ready, there are 2-ways we can help you:

Grab our free newsletter and template that's lifted close won rates to over 73%

#2: Ready to 2x your sales in 30 days? Click here to book a free strategy call.