Measuring Brand Strategy

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Creating a brand strategy is an essential part of running a viable business. Without it, you leave your brand up to the random perceptions of the general public. And that's almost never a good thing.

In this interview with Steph Egger, senior strategist at SHFT Agency, Steph talks about how to strategically build brand perception, ways to measure brand efforts and how to know when you're ready for a brand strategy.

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