One Champion Is Not Enough, With Nate Nasralla

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A champion is one of your deal's biggest assets, selling change in the places you aren't allowed. But is one champion enough?

In this episode, Luigi is joined by Nate Nasralla, Founder at They discuss where to go to deeply but quickly understand your customer's shop, the value of establishing a problem statement early, why you need to understanding the personal metrics of your stakeholders, how to add more champions without insulting your first, and 3 easy mistakes to avoid with a deal champion.


Connect with Nate on LinkedIn. Find the blog here.

Connect with Luigi on LinkedIn.


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