Optimizing the Marketing Engine to Accelerate Revenue with Tim Parkin, President of Parkin Consulting

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Marketing is a significant part of revenue growth. But how do you build and optimize the Marketing Engine? In this episode of The Revenue Engine podcast, Tim Parkin, the President of Parkin Consulting, shares how taking an approach of “Marketing Inside Out” with a “testing/ optimization” methodology, and not being afraid to fail, is the best way to accelerate revenue.

With over two decades of experience bringing together behavioral psychology and technology, Tim provides strategic - and practical - advice on how to maximize the impact of your marketing team on revenue growth.

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The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

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