Paradigm-Shifting Sales Conversations, With Anthony Iannarino

Uncover why you're losing deals and how to fix them:

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The age of information parity has triggered an evolution for the sales professional. Reaching out at the right time (before it's needed), trading essential knowledge as equals, and teaching your buyers how to buy are just some tactics that can help you be valued as a trusted advisor rather than a seller.

In this episode Luigi is joined the indomitable Anthony Iannarino, in the first repeat appearance of any guest on the Podcast. Prepare to take notes - this episode is filled to the brim with insights on the responsibilities and opportunities for the latest iteration of the professional salesperson.


Connect with Anthony at on LinkedIn. You'll find his latest book Elite Sales Strategies here, and his daily blog here.

Find out more about Outbound sales conference here.

Connect with Luigi on LinkedIn.

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