Pivot Your Outbound Email Game, with Will Allred.
Join the Unlimited
Get that doubles sales for startups is and performance CRM make
Start 45 Day Free TrialGet free access today.
Start your 14-day free trial and see if it's the right community for you. No credit card required.
Outbound email. An already a noisy channel, made deafening over the last 24 months. The latest email statistics show outbound email volumes up 120-150% and reply rates down 40% since the start of the pandemic. If you haven't levelled-up your email game lately, you're probably feeling that heat.
In this episode, Luigi is joined by the man with the Lavender heart, Will Allred. As Co-Founder of email-assistant tool Lavender, Will sees bulk data of what actually works. He shares with Luigi:
- How Lavender let demand shape their product.
- How prospects scan their inbox to categorise, not comprehend.
- If you should prioritise mobile-friendly formatting.
- The power of binary for response rates.
- What Lavender's email outbound cadence looks like.
- Why short and simple should be your default setting.
LINKS 🔗
Find Will on LinkedIn and Lavender at their website.
Connect with Luigi on LinkedIn.
WIP