Sam McKenna Goes Dark
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It's time to get off the bench and into the LinkedIn game, and this week's guest is here to help.
In this episode, Darryl is joined by the one, the only, the amazing Sam McKenna, LinkedIn lighthouse and founder of #samsales Consulting. Join them as they tackle dark social 101 including why to establish personal brand independent to your company, the metrics that don't matter, how to locate and tap your shareable content deposits (even if you think you don't have any), and engaging with a target on LinkedIn (even if they don't post).
Find Sam on LinkedIn or at the #samsales Consulting website.
Connect with Darryl on LinkedIn.
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