The Art Of Differentiation, with David Brier

This week we welcome David Brier to the podcast.

David is a branding genius who knows how to break through the clutter and grab your attention. This week David and Luigi dive deep into branding and why it is important for you as a salesperson to be developing your own personal brand and to #bethebestyoucanbe.

Where you can find David:

• https://www.linkedin.com/in/davidbrier/
• twitter.com/davidbrier
• https://www.risingabovethenoise.com/about/

Timestamps:

[05:20] - David’s journey into business and branding

[07:20] - The decision to help people

[10:20] - David’s definition of branding

[12:40] - Breaking through the clutter and developing a brand

[17:20] - Where companies go wrong with their branding

[23:10] - Defining your personal brand

[36:50] - Understanding and developing your brand

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