The Blurred Lines Between Sales and Marketing

Do you find yourself wearing multiple hats at your job? All of us do, but it seems that the lines between sales and marketing are blurring to a greater extent than others.

In this episode of INSIDE Inside Sales, Darryl is joined by Daniel Cmejla, the multitalented Director of Partnerships, Community, and Social Media at Chili Piper, to discuss the narrowing divide between sales and marketing. Darryl and Daniel will share how the two disciplines started coming together, why sales is increasingly done by marketers, and the importance of the multi-attribution model. They also talk about the tools that will make you more efficient and optimize your time by making small incremental changes that add up.

Subscribe now to learn how to tap into the power of smarketing and get the best of both worlds.

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