The Importance of Marketing & Demand Gen in Sales, with Chris Walker
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Chris Walker is the CEO at Refine Labs – a B2B Revenue Operations and Growth Marketing company based in Boston, United States. Chris and the team at Refine Labs are on a mission to help organizations optimize their revenue models with their unique product “Revenue Engine Optimization” which is a blend of Revenue Operations, Growth Marketing, and Buyer Enablement.
Chris has spent the last 6 years perfecting the process of growing early- and growth-stage companies rapidly. Chris has many areas of expertise which include, Go-To-Market Strategy Design, Marketing Strategy, Demand Generation, Revenue Operations, Customer Acquisition, and more.
We think you’re going to get a great amount of value out of this week’s podcast (we certainly did).
So, whether you’re in the car, at home, at the office, or at the gym (for all those lucky enough to not be in lockdown) turn the volume up and treat your ears to this week’s episode of the Sales IQ Podcast.
00:16 – Lui Introduces This Week’s Podcast Ft. Chris Walker, Hosted by Vidyard
00:48 – Why it’s Important for Sales Professionals to Become Marketers
04:10 – Chris Explains How He Got Into the World of Sales and Marketing
08:13 – Listening to the Response of Prospects is Imperative to Success
11:15 – The Importance of Marketing and Demand Generation in Sales
13:48 – Chris’s Advice for Sales People That Feel Left Behind
16:23 – Don’t Sell to the Masses, Build a Community
19:02 – Marketers Should be Incentivized on Conversion Not Just Leads
25:15 – Creating Content to Generate Demand Requires a Strategy
32:12 – Reduce the Junk – Focus on Quality and Insightful Content
36:35 – Is Sales an Art or a Science?
39:40 – Connect with Chris Walker
40:40 – Thank You for Joining Us!