The Role of Content and Copy in Demand Generation

Free Sales Training Masterclass

Join over 11,000+ learning the exact frameworks we used to fill our pipeline with millions in revenue‍ and systemize our sales process.

Show notes
Transcript
Subscribe

Creating a demand gen strategy takes many parts working together over time. Content and copy play a huge role.

In this interview, I speak with Nicole Gates, global director of demand generation at Varonis, about the most common misconceptions about demand gen, how copy and content fit in, - and steps to get started.Visit The Copy Worx for conversion copywriting tips and to contact Linda.

WIP