The Role of Empathy in Marketing

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Empathy is the ability to understand and share the feelings of another person. Without it, you have little chance of your customer trusting you. Why would they when you don’t understand them?

In my interview with Steve Gilman, president of Gravity Group and brand strategist, Steve talks about how he weaves his interesting background of improv, storytelling, and directing plays into an empathic marketing approach - why it works and how to do it.

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