Unlocking Revenue Attribution with Steffen Hedenbrandt, Co-Founder and Chief Marketing Officer at Dreamdata
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In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?
In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s important, and how to best approach it.
If you’ve ever struggled with mapping the key data points across the customer journey, you won’t want to miss this episode!
Connect with Steffen on LinkedIn, or at the Dreamdata website.
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