Why Sales Engagement Isn't Always Engaging

Sales professionals rely on email, telephone, and social selling every day to connect with prospects. So why aren't the prospects returning the love? Listen to VanillaSoft CEO David Hood — a classic VITO — as he shares the top reasons why he's not responding to your outreach attempts. Learn how you can improve your efforts to connect more successfully and build more pipeline.

David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in the inside sales and CRM space focusing on lead management and cadence automation.

Prior to VanillaSoft, David was co-founder and CEO of Hemera Technologies, which grew from a basement start-up to a world-class player in the digital image content space in North America, Europe and the Asia-Pacific region.

David holds a Bachelor's Degree in Biochemistry, a Master's Degree in International Affairs, and graduated from the Owner- President Management program (OPM) of Harvard Business School.