As a salesperson, your ultimate goal is to bring in revenue. But despite your best efforts, you may find that your sales numbers are consistently falling short of your expectations.
Whatever products and services you offer, it can be difficult to make sales to other businesses. Business-to-business (B2B) clients, in contrast to normal consumers, typically have bigger stakes and longer sales processes.
A salesperson usually needs an average of eight cold call attempts before a prospective client answers the phone. Moreover, a new sales representative needs almost a year of experience to be fully productive.
