November 3, 2023

Understand DISC and social styles to win more deals

Are you striving to connect more efficiently with your customers?

If so, it's time to dig into an underrated yet powerful tool - the DISC behavioral model.

By understanding and adapting to DISC and Social Styles, you can better understand your customers.

DISC is a tool that assesses our different personality traits: Dominance, Influence, Steadiness, and Conscientiousness.

By understanding these four styles, you can identify and adapt to different customer personalities and communication preferences.

Those with Dominant styles are assertive, direct, and value results.

The Influencers are outgoing, enthusiastic, and prioritize relationships.

Those with a Steady style are reliable, patient, and value cooperation.

Lastly, Conscientious people are analytical, systematic, and emphasize accuracy.

Understanding these styles isn't just about sorting; it's about connecting with your customers.

How? I hear you ask.

Imagine having the ability to decode behavioral cues, speech patterns, and decision-making styles.

It helps you connect, address concerns, and close sales more effectively.

You can align your strategies with customers' unique motivations.

By addressing their needs, you provide a personalized customer experience.

Consider a customer with a Dominant style who values straightforward and results-oriented communication.

Knowing this, you can streamline your presentation.

However, when dealing with a customer who has a Steady style, it's important to be patient and understanding.

This will help you build a strong connection with them.

Knowing DISC and Social Styles is like having a secret weapon in sales.

This approach can help you become a better sales professional.

By being more perceptive, adaptable, and practical.

David Fastuca
Co-Founder at Growth Forum

P.S. Whenever you're ready, there are 3-ways we can help you:

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